Today is Casa Milan's second birthday

Casa Milan

Today is Casa Milan's second birthday

600,000 admissions and receipts of over 6.4 million Euro. A real home for Rossoneri fans

NEWS 19 May, 2016

Two years have passed since 19 May 2014, when Casa Milan, the Rossoneri headquarters in via Aldo Rossi, first opened its doors.

Two years have passed since 19 May 2014, when Casa Milan, the Rossoneri headquarters in via Aldo Rossi, first opened its doors.

During these 730 days of activity, Casa Milan has achieved excellent results in terms of both receipts and visitor numbers, and also gained a high profile within the city. It has already become a real point of reference for fans, residents and tourists from around the world, adding a new stop to the "City Sightseeing” tourist bus route. Casa Milan has won a reputation as one of the finest sports club headquarters, if not the finest, in the world.

The Rossoneri headquarters, a project close to the heart of CEO Barbara Berlusconi and created in collaboration with the architect Fabio Novembre, was conceived not just as an office building but as a real home, where every Rossoneri fan can enjoy a unique visitor experience, and admire the trophies in the Museum's Trophy Room. This was not possible at the previous headquarters on via Turati.

From the Mondo Milan Museum, which tells the glorious history of the Club, to the Store stocked with all the Official Merchandising, through to Cucina Milanello, open from breakfast to aperitif time daily. Casa Milan also incorporates a Ticket Office selling tickets for matches at San Siro. 

As the figures reveal, Casa Milan has proved very popular. Since its opening, the Rossoneri headquarters has recorded 600,000 admissions and has generated receipts of € 6,444,195:

  • Mondo Milan Museum: € 1,656,577
  • Store: € 3,639,269
  • Cucina Milanello: € 1,148,349

Another underlying aim of the Casa Milan project was to further promote the Rossoneri brand. Amongst its various events, the new Club headquarters also hosts a variety of activities with sponsors, which prove very popular due to both the location and the quality of service.

The events run for fans include Casa Milan Village, the seasonal event created around the presentation of the Team, run over several days to include the many activities open to the general public, such as games and the stands of Rossoneri sponsors.

Last year, the temporary exhibition area of Mondo Milan Museum presented the exhibition The Trophy Factory, about the FIFA World Cup, and the new exhibition, entitled "MILAN and the Champions", about the UEFA Champions League, will be opening in a few days. Casa Milan also incorporates a contemporary art gallery: the exhibition by No Curves, one of Italy's leading tape artists, has now been followed by the exhibition entitled “Rossoneri” by Giovanni Cerri.

For the second year, Cucina Milanello has hosted the Design League, a table football tournament between Milan's architecture firms, organized during the Design Week. Not to mention several Meet&Greet events with players, giving fans the opportunity to meet them at Cucina Milanello during away matches. And not forgetting the activities organized for Father's Day and the opening of the Casa Milan Junior Club playroom. Birthday parties can also be arranged at Casa Milan, for fans to celebrate in the red&black colours with their friends. The schedule at this meeting-place for all those who share the Rossoneri passion is really packed with fascinating events!

Discover the gallery of the most beautiful picture on Facebook!

Happy Birthday Casa Milan!

Mondo Milan Museum

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Via Aldo Rossi,8 20149 Milano (Italy)

+39 02 62284545

Two years have passed since 19 May 2014, when Casa Milan, the Rossoneri headquarters in via Aldo Rossi, first opened its doors.

During these 730 days of activity, Casa Milan has achieved excellent results in terms of both receipts and visitor numbers, and also gained a high profile within the city. It has already become a real point of reference for fans, residents and tourists from around the world, adding a new stop to the "City Sightseeing” tourist bus route. Casa Milan has won a reputation as one of the finest sports club headquarters, if not the finest, in the world.

The Rossoneri headquarters, a project close to the heart of CEO Barbara Berlusconi and created in collaboration with the architect Fabio Novembre, was conceived not just as an office building but as a real home, where every Rossoneri fan can enjoy a unique visitor experience, and admire the trophies in the Museum's Trophy Room. This was not possible at the previous headquarters on via Turati.

From the Mondo Milan Museum, which tells the glorious history of the Club, to the Store stocked with all the Official Merchandising, through to Cucina Milanello, open from breakfast to aperitif time daily. Casa Milan also incorporates a Ticket Office selling tickets for matches at San Siro. 

As the figures reveal, Casa Milan has proved very popular. Since its opening, the Rossoneri headquarters has recorded 600,000 admissions and has generated receipts of € 6,444,195:

  • Mondo Milan Museum: € 1,656,577
  • Store: € 3,639,269
  • Cucina Milanello: € 1,148,349

Another underlying aim of the Casa Milan project was to further promote the Rossoneri brand. Amongst its various events, the new Club headquarters also hosts a variety of activities with sponsors, which prove very popular due to both the location and the quality of service.

The events run for fans include Casa Milan Village, the seasonal event created around the presentation of the Team, run over several days to include the many activities open to the general public, such as games and the stands of Rossoneri sponsors.

Last year, the temporary exhibition area of Mondo Milan Museum presented the exhibition The Trophy Factory, about the FIFA World Cup, and the new exhibition, entitled "MILAN and the Champions", about the UEFA Champions League, will be opening in a few days. Casa Milan also incorporates a contemporary art gallery: the exhibition by No Curves, one of Italy's leading tape artists, has now been followed by the exhibition entitled “Rossoneri” by Giovanni Cerri.

For the second year, Cucina Milanello has hosted the Design League, a table football tournament between Milan's architecture firms, organized during the Design Week. Not to mention several Meet&Greet events with players, giving fans the opportunity to meet them at Cucina Milanello during away matches. And not forgetting the activities organized for Father's Day and the opening of the Casa Milan Junior Club playroom. Birthday parties can also be arranged at Casa Milan, for fans to celebrate in the red&black colours with their friends. The schedule at this meeting-place for all those who share the Rossoneri passion is really packed with fascinating events!

Discover the gallery of the most beautiful picture on Facebook!

Happy Birthday Casa Milan!

LATEST EVENT

First Casa Milan, then San Siro: Sunday it's AC Milan-Bologna

Casa Milan

Before the game drop by AC Milan headquarters, for a thrill of emotions: from the Store (with jerseys and gadgets) to Cucina Milanello (reserve your table at 0262285616), passing through the Mondo Milan Museum, where you can relive the glorious history of AC Milan: the victories, the champions of the past, the trophies

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