Temporary Exhibition

Exhibition Milan and the Champions

24 May, 2016- 31 Dec, 2016

The Casa Milan exhibition, “Milan and the Champions”, tells the story of the famous Trophy which originated in 1955 as the European Cup and was transformed into the EUFA Champions League in 1992.

Few days before the final, to be held on Saturday evening at San Siro, the exhibition confirms the historic connection between the "Big Ears" Trophy and the city of Milan, known as the European Capital of the UEFA Champions League.

From unpublished content about the birth and evolution of the tournament logo, to official memorabilia from the finals played in Milan, the team shirts worn during AC Milan's famous victories and display of the ball and shirts from this year's final.

Here is a brief overview of the six areas:

 

#1 – The first finals in Milan (1965-1970)

The origins of the Trophy: from its birth in 1955, with the original rules drawn up by the journalists of L’Equipe, by way of the official match programmes and tickets for the finals. A special focus on the two finals played in Milan in 1965 and 1970 with the original shirts, other historic memorabilia and a wall detailing all the finals from 1955 to 1991.

 

#2 – The eight stars of the new logo

The birth of the new formula and the new logo that quickly became a global symbol. The exhibition includes the original sketch of the eight stars and all the artworks that trace its subsequent evolution to the current version.

Also featured are the international TV channel video teasers from the last twenty years and, for the first time, the original score of the famous soundtrack by composer Tony Britten.

 

#3 - AC Milan victories from 1963 to 2007

A special area dedicated to all the AC Milan victories from 1963 to 2007 with

all the original shirts worn during AC Milan's winning finals, starting from the famous white jersey of the Captain Cesare Maldini and also including the one worn by his son Paolo, a Cup-winner 40 years later in 2003.

 

#4 - 2001 final: Football as Opera

A turning point in the history of Champions League finals: for the first time, advertising for the event is linked to the theme of San Siro as the La Scala of football, in homage to the world-famous opera theatre. Since that edition, a ceremony with the La Scala orchestra on the pitch has been held, with the launch of the special final match ball which still commemorates every year's game.

 

#5 - 2016 final: preview

An important prelude for all visitors who will be attending the UEFA Champions League final at the San Siro Stadium. In the run-up to the match, supporters will be able not only to experience memories and details of the League's history but also to see the official match ball at close hand.

 

#6 - adidas Archive

A collection of memorabilia from the adidas Archive, a major football cultural heritage institution owned by the famous German sports footwear and clothing manufacturer.

This section will include not only memorabilia from the finals played in Milan and won by AC Milan but also all the FINAL balls, produced exclusively for the competition's final match since the 2001 final in Milan.

 

The “Milan and the Champions” exhibition runs from 24 May to 31 December 2016.

 

For info and bookings:
Tel: +39 02 62285604
Email: mondomilan@acmilan.it

Mondo Milan Museum

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Via Aldo Rossi,8 20149 Milano (Italy)

+39 02 62284545

The Casa Milan exhibition, “Milan and the Champions”, tells the story of the famous Trophy which originated in 1955 as the European Cup and was transformed into the EUFA Champions League in 1992.

Few days before the final, to be held on Saturday evening at San Siro, the exhibition confirms the historic connection between the "Big Ears" Trophy and the city of Milan, known as the European Capital of the UEFA Champions League.

From unpublished content about the birth and evolution of the tournament logo, to official memorabilia from the finals played in Milan, the team shirts worn during AC Milan's famous victories and display of the ball and shirts from this year's final.

Here is a brief overview of the six areas:

 

#1 – The first finals in Milan (1965-1970)

The origins of the Trophy: from its birth in 1955, with the original rules drawn up by the journalists of L’Equipe, by way of the official match programmes and tickets for the finals. A special focus on the two finals played in Milan in 1965 and 1970 with the original shirts, other historic memorabilia and a wall detailing all the finals from 1955 to 1991.

 

#2 – The eight stars of the new logo

The birth of the new formula and the new logo that quickly became a global symbol. The exhibition includes the original sketch of the eight stars and all the artworks that trace its subsequent evolution to the current version.

Also featured are the international TV channel video teasers from the last twenty years and, for the first time, the original score of the famous soundtrack by composer Tony Britten.

 

#3 - AC Milan victories from 1963 to 2007

A special area dedicated to all the AC Milan victories from 1963 to 2007 with

all the original shirts worn during AC Milan's winning finals, starting from the famous white jersey of the Captain Cesare Maldini and also including the one worn by his son Paolo, a Cup-winner 40 years later in 2003.

 

#4 - 2001 final: Football as Opera

A turning point in the history of Champions League finals: for the first time, advertising for the event is linked to the theme of San Siro as the La Scala of football, in homage to the world-famous opera theatre. Since that edition, a ceremony with the La Scala orchestra on the pitch has been held, with the launch of the special final match ball which still commemorates every year's game.

 

#5 - 2016 final: preview

An important prelude for all visitors who will be attending the UEFA Champions League final at the San Siro Stadium. In the run-up to the match, supporters will be able not only to experience memories and details of the League's history but also to see the official match ball at close hand.

 

#6 - adidas Archive

A collection of memorabilia from the adidas Archive, a major football cultural heritage institution owned by the famous German sports footwear and clothing manufacturer.

This section will include not only memorabilia from the finals played in Milan and won by AC Milan but also all the FINAL balls, produced exclusively for the competition's final match since the 2001 final in Milan.

 

The “Milan and the Champions” exhibition runs from 24 May to 31 December 2016.

 

For info and bookings:
Tel: +39 02 62285604
Email: mondomilan@acmilan.it

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